Mahindra Two-Wheelers’ plans for Indian Youth


Mahindra two-wheelers has chalked out an aggressive plan for the Indian two-wheeler segment for the next year.

The company has decided to roll out products that are inclined towards not only the fair sex, but youth in general.

The Flyte 125 was reintroduced sometime back and is currently selling around 3000-3500 units per month.

The next step that MTW has taken is to scrap the 165cc Blaze scooter as it feels high capacity scooters don’t have a market in India. The company also wants to axe the Italjet line-up and will focus on SYM offerings for the time being.

Mahindra is also looking at launching a completely new scooter in conjunction with SYM later this year.

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