Ford will be launching its sub-B catagory car – the ‘Figo’ in India before the end of the next month. It will be the sixth new model to be introduced in India by Ford. However the company is tightlipped about the pricing of the car. According to Ford India president and MD Michael Boneham -
“It (the price) will be very competitive. We will compete with the i10 and Swift and others as we are targeting the segment, which accounts for 70% of all new vehicles sold in India; The definition of small car in India is a “bit different”
Mr Boneham said Ford intends to introduce a series of new products to the market in a 12-18 month span. It would take about 5-6 years to reach full capacity, he said, responding to a query. Though it would focus on the compact car segment, it did not necessarily mean that Ford would not look at other segments.