Fiat India is working on increasing the reach of its Fiat Linea by exporting it to right hand drive markets.
Under this new initiative Fiat has launched the Linea in the South African market and is exploring further growth oppurtunities with sharp focus on SAARC countries like Nepal, Sri Lanka, Bhutan and other right hand drive markets.
Fiat products have been well received in the South African market in the past and cars were supplied to the country from Fiat manufacturing plants in Brazil and Europe. Fiat expects a favorable response to its Linea 1.4 Emotion Pack in the South African market.
Acc to Mr. Rajeev Kapoor, CEO, Fiat India Automobiles Limited,
The Fiat Linea has been extremely well received by customers and auto enthusiasts in India as it has redefined the segment with its superior design, performance and precision engineering. The export of the Linea to South Africa is an integral part of our endeavour to reach out to international markets and establish our presence beyond India. We are confident that we will be able to replicate the success of this car overseas as well and thereby expand our footprint and brand identity across markets. This is a step in the direction of reaffirming our position as an international auto giant.”
The company has set itself a target of exporting 7000 car manufactured in India this year.