The SUV sales in India this January saw the Tata owned Land Rover overtake the BMW SUV sales with the Land Rover selling 35 units in January and BMW selling 16 units of its SUVs. Audi, however, remained at no.1 position by selling a whopping 114 units. Mercedes, seemed to struggle, selling only 6 units of the M-Class.
This rise in the sales of the Land Rover is being attributed to its lower starting price of Rs 35 Lakhs as compared to the Rs 55 lakhs which is the price of BMWs entry-level SUV X3. However, BMW plans to catch-up on this by assembling X1 at its Chennai plant which will become its entry-level SUV at a price tag of Rs 26 Lakhs.
According to analysts, another reason for the increase in sales is that Land Rover has a wider range of models available for India which include the Freelander 2, Discovery 4 Sports Tourer, the Range Rover Sport and the Range Rover as compared to BMW’s smaller range comprising of the X3, X5 and X6.
Another thing worth mentioning, here, is that Land Rover has been able to project itself as rugged SUV model, fit for rough terrains, while BMW pitched for a lifestyle alignment in the market.